UK
Asian Voice - Saturday 31st March 2012
Legendary Film Director Yash Chopra applauds Bhavan’s cultural event
Bharatanatyam dancers, from left to right, their teacher Sri Prakash Yadagudde, Bhavan violin Balu Raguraman with Yash Chopra and Mrs Pamela Chopra, Bhavan Chairman Mr Joginder Sanger and Mrs Sanger
Indian classical music and dance is well and truly alive and very much blooming in the UK. What’s more, it’s in good hands and its future is indeed very bright, according to all those present at a grand concert celebrating the Bharatiya Vidya Bhavan’s 40th anniversary in the UK. “Aagaami - the future” took place at the Queen Elizabeth Hall, Southbank Centre on Saturday 17th March to a sell-out audience. From the outset it was evident the Bhavan Centre has established itself as the largest institute of Indian Art and Culture in the UK. Each item, be it instrumental,
vocal or dance was of the highest standard, as almost 70 talented performers set the Queen Elizabeth hall stage ablaze. The programme was presented in collaboration with Milapfest. One very famous face in the audience was Yash Chopra, the legendary Indian film producer and director who was a guest of the Bhavan’s Chairman, Mr Joginder Sanger. Yash Chopra is in the country filming his new project. He told Mr Sanger that watching Bhavan students perform at Aagaami, was the highlight of his monthlong trip to the UK. After the show he spent time
with the performers telling them how pleasantly surprised he was at the calibre, quality and standard. He also commended their teachers and parents for their guidance and support. Other luminaries included Ms Sangeeta Bahadur, Director of the Nehru Centre, Mr Dhami from the High Commission and Mr Dalip Puri, Head of Multi-Cultural and Commercial Banking at the HSBC Bank in the UK. This was the first time the Bhavan presented an entire evening at the South Bank, and judging by the audience response, it certainly will not be the last.
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Elephant Atta flour celebrates its Golden Jubilee Elephant Atta flour, the number one Chapatti flour brand in the UK celebrated its spectacular 50th anniversary at London’s Hilton Hyde Park Hotel on Friday 16 March 2012 with food retailers, media and key partners. The grand celebration was an opportunity to preview the new TV advert as part of 2012’s exciting marketing campaign aimed at mothers and women which tributes their dedication to their families and to the brand. The advertisement will be aired with a national high frequency TV campaign starting from the Mothers day. Bespoke programs are also created to celebrate this landmark occasion, such as presenting golden collection of Bollywood movies and further more, all inspired by the values and heritage of the brand and the strong bond between mother and child. The TV advert takes
the viewer through various stages of cooking chapatti, picturing the storyline of seven families in various stages of growing up, showing the journey of the families with Elephant Atta flour for 50 years, reinforcing the brand’s relevance to today’s consumers. The iconic chapattis are the cornerstone of the traditional South Asian diets and are enjoyed by thousands of UK Asian families every day. Commenting on celebrations of 50th Anniversary Ms Ansareen Shaban, the Brand Manager of Elephant Atta said, “This is our unique opportunity to appreciate all women and households who have trusted us over these 50 years. We acknowledge that mum’s hard work and persistence are the reason why South
Asian traditions are still preserved in the UK. It is thanks to Elephant Atta consumers that we are the leaders in the atta flour market. The new TV campaign and the Golden Jubilee are just the beginning of many exciting events to come in 2012. We aim to actively engage with our consumers and communities to demonstrate our appreciation and care for them”. Elephant Atta flour was launched in the UK in 1962 soon taking the leading position of flatbread flour market ever since. Trusted by generations of home users and restaurant owners, the Elephant Atta brand has always stood for the best in authentic Asian cuisine standing next to the mothers through many generations of South Asian families in UK.