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AACD MEDIA KIT 2013 Your direct connection to dentistry’s most passionate practitioners

www.AACD.com/ReachAACDers

“

AACD dental professionals are a uniquely progressive group committed to their education and the evolution of dentistry. Their passion for learning new techniques combined with their overall focus on esthetics results makes them the perfect audience for not only our company, but any company wanting to reach advanced practitioners. Tim Sayegh, Six Month Smiles, Inc.

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THE SMILE:

OUR MEMBERS’ FIELD OF EXPERTISE

The AACD comprises the most progressive, passionate minds in cosmetic dentistry including leading cosmetic dentists, laboratory technicians, hygienists, dental assistants, educators, researchers, manufacturers, and students. The smile is their field of expertise, chosen avocation, and life’s work.

OUR MISSION: STRIVING FOR A SMILE THAT CONNECTS

American Academy of Cosmetic Dentistry ® | www.AACD.com/ReachAACDers

The AACD believes that responsible esthetics means dealing with beauty that’s more than skin-deep. The AACD was formed in 1984 by Drs. Jack Kammer and Jeff Morley. Now with more than 6,400 members in 70 countries, it aims to create exciting learning and social environments where the confluence of health, beauty and function inspire excellence in cosmetic dentistry. AACD complements and perpetuates the education process by offering superior educational opportunities; promoting and supporting a respected Accreditation credential; serving as a user friendly and inviting forum for the creative exchange of knowledge and ideas; and providing accurate and useful information to the public and the profession.

WHAT WE BELIEVE

The AACD will: • Demonstrate that the Academy unequivocally stands for the practice of responsible esthetics. • Be the primary dental resource for patients as they maintain their health, function and appearance for their lifetime. • Clearly state and acknowledge that esthetic dentistry must complement the overall general and oral health of the patient, and do no harm. • Strongly encourage that treatment decisions are based on the foundation of evidence-based protocols and sound clinical judgment. • Strongly encourage that cosmetic dentistry integrates interdisciplinary medical and dental treatment to enhance outcomes and minimize the loss of healthy human tissue. • Champion and provide minimally invasive treatment protocols, when and where appropriate, that are consistent with the long-term health and needs of the patient. • Encourage the use of innovation in technology and materials to deliver dentistry that is predictable and long lasting.

If you really want to help your patients have nicer results, you have to be in a position to deliver. AACD improves your skills. I am who I am today, because of AACD.

Les Latner, DDS

AACD is my community. I’ve formed close personal and professional bonds with many fellow AACD members…it’s the time with my colleagues and friends—in the hallways and at social events—that I cherish the most.

Marilyn Calvo, DDS

MEMBERSHIP PROFILE MEMBERSHIP PROFILE

Since 2003, the AACD membership has nearly doubled in size. Currently, more than 6,400 dental professionals call the AACD their professional home, making the Academy the world’s largest cosmetic dental organization focused on advancing excellence in the art and science of cosmetic dentistry and ethical patient care.

84% 4 2 4

87% 4 6 0.5 2.5

WORLDWIDE MEMBERSHIP BASE

AACD supports members in more than 70 countries worldwide. In fact, more than 1,000 AACD members are located outside of the United States, creating a global marketplace for your business.

JOURNAL OF COSMETIC DENTISTRY

READERSHIP Journal of Cosmetic Dentistry (jCD) readers are focused on cutting-edge clinical content. By exploring the latest technological advancements, products, and services in dentistry, their keen eyes for new developments, modern technologies, and innovative products make them a leading target your business cannot afford to miss.

WORLDWIDE CIRCULATION

The jCD reaches more than 6,400 AACD dental professionals in more than 70 countries worldwide. The special issue (distributed in the fall) of the jCD reaches nearly 10,000 dentists worldwide. In addition to the print edition, the digital jCD reaches more than 16,000 people worldwide via phones and tablets. American Academy of Cosmetic Dentistry ® | www.AACD.com/ReachAACDers

EDITORIAL CONTENT New enhancements that include: • Tip articles from prominent educators in the field. • Visual essays that highlight an outstanding or an informative clinical case, technique, or approach from both leading clinicians and laboratory technicians. • Quick reads including: Guest Editorials and interviews. Main Features Well-renowned dental clinicians share their expertise and findings in the rapidly evolving field of cosmetic dentistry. Accreditation Essentials Clinical cases are intricately explored to enhance, focus, and develop core skills required to pass the AACD Accreditation process. Annual AACD Scientific Session A glimpse of innovative topics that will be presented at the next annual AACD scientific session and a closer look into the minds of some of dentistry’s premier educators.

87% of AACD members believe that the Journal of Cosmetic Dentistry is their most valued benefit (important or extremely important) to their membership.

jCD ADVERTISING RATES (all rates listed in USD)

Four Color

1x Regular Issue

4x Regular Issue

Full-Page Half-Page Third-Page Quarter-Page

$2,755 $2,180 $1,850 $1,395

$2,575 $2,015 $1,690 $1,255

Black & White

1x Regular Issue

4x Regular Issue

Full-Page Half-Page Third-Page Quarter-Page

$2,120 $1,540 $1,195 $705

$1,975 $1,405 $1,055 $585

Cover Rates

1x Regular Issue

4x Regular Issue

Inside Front Cover $3,495 Inside Back Cover $3,345 Back Cover $3,705

Inserts • Two-page insert: 2x black & white earned rate • Four-page insert: 4x black & white earned rate Additional Pricing Information • No agency discounts accepted • Add 10% to guaranteed ad positions • Ride-alongs, BRCs, CD-ROMs, supplements, and bellybands available upon request • Value-added services available for multiple insertions Questions? Please call 800.543.9220 or e-mail advertising@aacd.com with questions.

10% Discount for AACD

Corporate Members

$3,390 $3,215 $3,605

jCD ADVERTISING DEADLINES

Spring 2013

Deadline

Space Reservation Ad Material Release Date

December 3, 2013 January 2, 2013 March/April 2013

Summer 2013

Deadline

Space Reservation Ad Material Release Date

April 1, 2013 May 1, 2013 July/August 2013

Fall 2013

Deadline

Space Reservation Ad Material Release Date

June 3, 2013 July 1, 2013 October/November 2013

Winter 2014

Deadline

Space Reservation Ad Material Release Date

August 1, 2013 September 3, 2013 December/January 2014

jCD MECHANICAL REQUIREMENTS AD SPECS

Two-Page Spread (1)

Width

Height

Bleed* Trim Live Area

17.25” 16.75” 15.5”

11.375” 10.875” 10”

Full-Page (2 & 3)

Width

Height

Bleed* Trim Live Area No Bleed

8.875” 8.375” 7.5” 7”

11.375” 10.875” 10” 9”

Half-Page (4 & 5)*

Width

Height

Vertical Horizontal

3.5” 7”

9” 4.5”

Third-Page (6)

Width

Height

Vertical

2”

9”

Quarter-Page (7 & 8)*

Width

Height

Vertical Horizontal

2” 7”

7” 2”

American Academy of Cosmetic Dentistry ® | www.AACD.com/ReachAACDers

*Please send both formats (horizontal and vertical) when sending half-page and quarter-page ads.

Bellybands and Bookmarks Please contact the AACD Executive Office at 800.543.9220 for further information.

1

jCD Two-Page Spread Trim: 16.75” x 10.875” Gutter allowance: total of .5” or .25” per page

3

2

Full-Page with Bleed* Trim: 8.375” x 10.875”

Full-Page no Bleed* 7” x 9”

4 5 Half-Page Vertical 3.5” x 9”

Half-Page Horizontal 7” x 4.5”

Ad Submission Requirements See Advertising Policies and Submission Requirements Shipping Information Ship a press quality PDF of your advertisement and color proof showing crop marks and bleed on CD or DVD to: American Academy of Cosmetic Dentistry Attention: Jeff Roach 402 West Wilson Street Madison, WI 53703

6

Third-Page Vertical 2” x 9”

7 8

OR E-mail advertising@aacd.com

Quarter-Page Vertical 2” x 7”

Quarter-Page Horizontal 7” x 2”

37% of AACD members report that between 2 and 10 additional dental professionals read their copy of the Journal of Cosmetic Dentistry.

JOURNAL OF COSMETIC DENTISTRY—DIGITAL EDITION

In addition to the Journal of Cosmetic Dentistry print publication, the AACD has introduced a digital edition for cosmetic dentistry’s premier publication. As an advertiser, this allows for expanded multimedia enhancements that can make your advertisements come alive. You will also receive the following value-added services within the digital edition for free with your print advertisement: • Hyperlink to advertiser URL and e-mail links • Advertiser placement in pull down menu on the tool bar • Presence in Journal of Cosmetic Dentistry digital library for increased viewing opportunities DIGITAL MEDIA ENHANCEMENTS

Rates

(all rates listed in USD)

Presentation Page Blow-in Card Slideout Page Video Audio Business Reply Card Slide Show

Per Advertisement $1,250 $1,000 $1,000 $750 $500 $500 $500

Presentation Page–Full-Page advertisement located opposite the Back Cover. A  vailable in digital edition only. Only valid with purchase of print advertisement.

AACD’s Journal of Cosmetic Dentistry is published as both print and an interactive digital edition.

ADVERTISING DEADLINES

Issue

Deadline

Spring 2013 Summer 2013 Fall 2013 Winter 2014

1/2/2013 5/1/2013 7/1/2013 9/3/2013

10% Discount for AACD

Corporate Members

Blow-in Card–Blow-in Cards are a great way to showcase your advertisement without disrupting the flow of the publication. Digital edition only option. Slideout Page–This unique space is perfect to highlight your advertisement. Ad appears in center of desired page. Digital edition only option. Video–An integrated video that can include audio, which plays automatically with an option to have to hit “Play” on page. Audio–Capture the attention of readers with a vibrant audio advertisement. Business Reply Card–Business Reply Cards allow the reader to fill out a short form that is sent directly to the advertiser for personal follow up. Slide Show–Slide shows are powerful tools that can turn your digital advertisement into a dynamic multi-media production.

85% of AACD members either read 50 percent or more of their issue of the Journal of Cosmetic Dentistry or find it valuable enough to save for later reading and reference.

ACADEMY CONNECTION

American Academy of Cosmetic Dentistry ® | www.AACD.com/ReachAACDers

Connect with dentistry’s most committed and passionate practitioners! The information-packed Academy Connection is published bi-monthly and keeps members up-to-date on the latest developments inside the AACD and the cosmetic dental community. Advertising in the Academy Connection is an incredibly affordable way to reach the entire AACD membership and online visitors. Additionally, the new, all-digital format features more engaging and interactive content, and reader enhancements, including: • Direct access to advertisers and sponsors by clicking on advertisements • Ability for readers to easily share the Academy Connection with colleagues • Open access to the digital edition to all visitors, including non-member dentists, on AACD.com • Potential multi-media video and audio options embedded within related articles and advertisements. • An eco-friendly, easy-to-read format

SPECIAL VALUE-ADDED SERVICES (INCLUDED IN AD PRICING):

RICH MEDIA INTEGRATION

Contact AACD Advertising about multimedia enhancements to ads including audio, slideshow, and video options. • Video–An Integrated video that can include audio, which plays automatically with an option to hit “Play” on page. $300 • Audio–Capture the attention of readers with a vibrant audio advertisement. $200 • Slide Show–Slide shows are powerful tools that can turn your digital advertisement into a dynamic multi-media production. $200

Rates

(all rates listed in USD)

1-2 3-5 6 Issues Issues Issues

Quarter Page Half Page Full-Page Back Cover Inside Back Cover Inside Front Cover

$600 $1,000 $1,400 $1,500 $1,550 $1,600

$450 $800 $1,175 $1,150 $1,200 $1,450

$300 $600 $950 $975 $1,050 $1,200

• Hyperlink to advertiser URL and e-mail links • Advertiser placement in the pull down menu on the tool bar • Placement of logo on article text boxes and viewer tool bar • Presence in Academy Connection digital library for increased viewing opportunities

For advertising rates combined with the Journal of Cosmetic Dentistry print publication, please contact Jeff Roach at jeffr@aacd.com.

ADVERTISING DEADLINES

Issue

Deadline

Jan./Feb. 2013 March/April 2013 May/June 2013 July/August 2013 Sept./Oct. 2013 Nov./Dec. 2013

12/20/2012 2/15/2013 4/18/2013 6/13/2013 8/15/2013 10/17/2013

AACD’s Academy Connection is published as an interactive, digital edition.

Ad Specs

Width

Height

Full Page Bleed Full Page Trim Full Page Live Area Full Page No Bleed Half Page Vertical Half Page Horizontal Quarter Page Quarter Page Vertical Quarter Page Horizontal

8.875” 8.375” 7.5” 7” 3.5” 7” 3.25” 2” 7”

11.375” 10.875” 10” 9” 9” 4.5” 4.5” 7” 2”

CLASSIFIED ADVERTISING

Classified advertising in the Academy Connection allows members to make announcements, solicit sales, and/or service needs related to dentistry. Examples of classified ads include, but are not limited to, sale of a practice, laboratory, and/or equipment, and dental professionals seeking employees or employment.

CLASSIFIED ADVERTISING RATES (ALL RATES LISTED IN USD) PER ISSUE • $2 per word • $50 per image

MATERIAL SPECIFICATIONS

• Press quality PDF, with all fonts fully embedded • Color proofs preferred; the AACD is not liable for any variations of an ad if a proof is not provided • CMYK files only; 300 dpi for all art

CONTACT

For more information about digital enhancements like blow-in cards, bellybands, bookmarks, etc., contact Jeff Roach at 800.543.9220 or E-mail jeffr@aacd.com. Ship a press quality PDF and color proof of the advertisement on CD or DVD to the following: American Academy of C  osmetic Dentistry Attention: Jeff Roach 402 West Wilson Street Madison, WI 53703

MECHANICAL IMAGE REQUIREMENTS Width = 1” x Height =1” Resolution = 300 dpi (or 300 x 300 pixels)

ADDITIONAL INFORMATION

• Classified ads are available only to AACD members • The AACD has the right to refuse any classified ad if it contains inappropriate content • $30 minimum per ad • All classified ads will be placed online for 60 days.  • Free e-mail and/or web site link.

AACD eUPDATE Reach the world’s largest organization of cosmetic dentists on a weekly basis! The American Academy of Cosmetic Dentistry’s eUpdate highlights industry news, Academy happenings, recent trends, product innovations, and educational updates. eUpdate is sent weekly to all AACD members with e-mail addresses and enjoys higher-than-average open and click-through engagement rates.

Did you know that more than a quarter of all new AACD members find out about the Academy from you—our current members?

RATES (4 ISSUES PER MONTH):

Frequency Skyscraper Block

Monthly

Quarterly

$600 $400

$1,500 $900

* Includes hyperlink to advertiser URL and/or e-mail

MATERIAL SPECIFICATIONS

Skyscraper: 125 pixels wide x 300 pixels tall Block: 125 pixels wide x 150 pixels tall

American Academy of Cosmetic Dentistry ® | www.AACD.com/ReachAACDers

Take the Member Referral Challenge...and You Could Win!

Make sure there are no spaces in the file name. Ex: AACD_eUpdate_skyscraper.jpg Static ads only; no animation. F  ile must be in GIF or JPG format, and n  o larger than 90KB. E-mail materials to jeffr@aacd.com.

ADVERTISING DEADLINES

eUpdate is distributed each Thursday. M  aterials are due a week before scheduled start date.

Continuing through March 2013, make a commitment to share the AACD spirit with at least one other dental professional. We'll even sweeten the pot! Each new member referral earns you one entry into the Member Referral Challenge, so the more you recruit, the better your chances of winning! You could win one of these prizes: • An all-expenses paid trip to the 30th Annual AACD Scientific Session in Orlando, FL (valued at more than $3,000) • The latest iPad • A one-year AACD membership The more members you refer, the greater your chance of winning!

And we've made it even easier for you. The AACD has customizable letters, a PDF version of the AACD Membership brochure, and more resources available here that you can use to engage your colleagues. Just make sure your colleague enters your name into the "How Did You Hear About the Academy?" section under Colleague Name when they join.

Remember, these prizes will not be awarded to the one who recruits the most members ... Rather, the more new members who mention your name when they join will increase your chances of winning. The point, of course, is that we want to see everyone engage in the challenge so everyone has a chance to win. You'll also be recognized for your efforts in the President's Honor Roll.

For advertising rates combined with the Journal of Cosmetic Dentistry print publication or the AACD Academy Connection digital edition, please contact Jeff Roach a  t jeffr@aacd.com.

!

W E N

So tap into your contact capital today and accept the challenge!

AACD DIGITAL ADVERTISING OPPORTUNITY!

AACD is now offering a limited number of paid membership e-mail blasts. You provide the content, we deliver. This is a great way to reach more than 6,000 of cosmetic dentistry’s most progressive individuals! Contact Jeff Roach, jeffr@aacd.com for more information on how to get started.

AACD CONFERENCE PRELIMINARY GUIDE 2014 REACH MORE THAN 80,000 DENTAL PROFESSIONALS WORLDWIDE!

The AACD annual scientific session is the world’s premier continuing education event focused on cosmetic dentistry. Attendees from around the world come to network and learn about the latest advancements in the rapidly evolving field of dentistry. Leading dentists and laboratory technicians attend the annual AACD scientific session each year, along with team, guest, and spouse attendees. Recipients of the printed Preliminary Guide include 12,000 dental professionals including all members of the AACD, as well as prospective members. The digital edition of the Preliminary Guide will be distributed to more than 70,000 dental professional worldwide and available online at www.aacd.com. This highly anticipated guide is a great way to connect your business with the quality education AACD is known for.

Rates (all rates listed in USD)

Digital Media Enhancements

Inside Front Cover Inside Back Cover Back Cover

$4,300 $4,200 $3,700

Daily Schedule Pages

$3,300

(1/2 Page Print, Full-Page Digital) (Wednesday, Thursday, Friday, Saturday & Exhibitor)

Facing Pages

$3,000

(Recommended Courses, Wednesday, Thursday, Friday, Saturday & Exhibitor)

*Daily Schedule pages to feature tabs on digital edition only Preliminary Guide prices in effect for 30th Annual AACD Scientific Session taking place in Orlando, FL from Wednesday, April 30 - Saturday, May 3, 2014.

Advertising Deadlines Space Reservation Ad Material Release Date

September 7, 2013 September 7, 2013 Fall 2013

Ad Specs

Width

Height

Bleed Trim Live Area

9” 8.5” 7.5”

11.5” 11” 10”

10% Discount for AACD

Corporate Members

(all rates listed in USD)

*Special Presentation Page

$3,000

Video

$1,500

Audio

$1,000

Slide Show

$1,000

Digital Edition only • Full-Page Opposite Front Cover

ADDITIONAL INFORMATION

• Preliminary Guide is saddle stitched • All ads are four-color • Due to the limited number of advertisements available, reservations are taken on a firstcome, first-served basis • Ask about multimedia and interactivity options available in the digital edition

SHIPPING INFORMATION

Ship a press quality PDF and color proof of the advertisement/showing bleed on CD or DVD to the following: American Academy of Cosmetic Dentistry Attention: Jeff Roach, Director of Strategic Partnerships 402 West Wilson Street Madison, WI 53703 OR E-mail jeffr@aacd.com

CONFERENCE BUZZ

American Academy of Cosmetic Dentistry ® | www.AACD.com/ReachAACDers

Reach attendees of the AACD’s annual meeting directly with the AACD’s Conference Buzz, an e-newsletter for conference goers. The Conference Buzz will keep attendees abreast of the news, events and updates surrounding the AACD meeting on a monthly basis. Last year’s Buzz averaged an open rate of more than 50%!

Seattle Buzz

Advertising in the Conference Buzz is an easy and affordable way to reach dentistry’s most passionate and committed practitioners. Two In-Context Story ad positions and three Skyscraper ad positions are available in each issue. Don’t miss this opportunity to promote your presence at this year’s meeting. The Conference Buzz is published approximately 8 times throughout the year.

Our Story Here

RATES FOR ALL 8 ISSUES:

SPONSORED CONTENT: Your Headline Here

Type

Cost

In-Context Story Ad Skyscraper Ad

$3,000 $2,000

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Image 100 px x 100 px

AACD 2013 Seattle

Image

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* Includes hyperlink to advertiser URL and/or e-mail Our Story Here

MATERIAL SPECIFICATIONS

Skyscraper Ad: 125 pixels wide x 300 pixels tall In-Context Story Ad: 75 words and an image (100 pixels wide x 100 pixels tall) Static ads only; no animation. F  ile must be in GIF or JPG format, and n  o larger than 90KB. E-mail materials to jeffr@aacd.com.

ADVERTISING DEADLINES

Issues

Deadline

1-8

October 1, 2013

*Ad content may be changed on an on-going basis.

Illupta nemquata si blates estius ex etur audae. Natur aut aditibusam sum quasim et pe rere veritis asperorro expedi omnimet, ut aut ullam repudant. Uptatem lautecullam facepelique quodisquo tet plit ame optatur sundaepta sitatus sit int pos es incil maio. Itassunti solupie nesequis voluptatur? Numquaepra cum sequi dis audant est, que ped quuntiunt, ut adicidem repe rem verum, abo. Cone sit accabor ehentur ionsectur? Lut inctiam volum

Image

SPONSORED CONTENT: Your Headline Here Image 100 px x 100 px

Illupta nemquata si blates estius ex etur audae. Natur aut aditibusam sum quasim et pe rere veritis asperorro expedi omnimet, ut aut ullam repudant. Uptatem lautecullam facepelique quodisquo tet plit ame optatur sundaepta sitatus sit int pos es incil maio. Itassunti solupie nesequis voluptatur? Numquaepra cum sequi dis audant est, que ped

AACD’s annual meeting is the best of the year for esthetic dentistry. If you only go to the annual meeting, it justifies the membership. Joining is a personal decision, but AACD just keeps getting better and better... don’t miss out! John Calamia, DMD

COSMETIC DENTISTRY MARKETPLACE The Cosmetic Dentistry Marketplace is the definitive online resource for cosmetic dentistry buyers and suppliers, developed by AACD and MultiView, Inc., with the dentist in mind. The Marketplace gives dental professionals a competitive advantage by providing them with the powerful tools they need to connect to the suppliers they want. Instead of searching through pages of irrelevant clutter, the Marketplace presents only the products and services relevant to cosmetic dentistry. As an advertiser, the Cosmetic Dentistry Marketplace represents a digital focal point where you can connect to dentistry’s core group of customers. With flexible campaign and inventory options, the Marketplace gives businesses new ways to bridge the gap to a qualified audience year-round without the limitations of pay-per-click. For more information, contact a MultiView Professional: Phone: 1.800.816.6710 E-mail: AACD@multiview.com Web site: www.multiview.com

CORPORATE MEMBERSHIP Corporate Member Investment

$2,500

The AACD has long enjoyed the support of corporate partners in the dental profession who share our mission of advancing the art and science of cosmetic dentistry and encouraging the highest standards of ethical conduct and responsible patient care. Take advantage of AACD’s Corporate Membership program and have access to a wide array of exclusive benefits and cost savings including:

American Academy of Cosmetic Dentistry ® | www.AACD.com/ReachAACDers

• 10% discounted booth rental at the annual AACD scientific session • 10% discount on advertising in the Journal of Cosmetic Dentistry and the annual AACD scientific session program guide • Your logo displayed on the AACD Web site’s Corporate Member page, including a hyperlink to your Web site • Free AACD membership mailing list once per year • Free Web site link if exhibiting from exhibitor’s page

• Full contact information listing in the special Corporate Member section of the online membership directory • One designated company representative will receive all membership publications (Journal of Cosmetic Dentistry, the Academy Connection, and the AACD eUpdate) and will have the right to vote and serve on the AACD Board of Directors • Up to three full-time employees of Corporate Members shall be allowed to register for the annual AACD scientific session at the full-member rate • The right to advertise that your business is a “Corporate Member of the American Academy of Cosmetic Dentistry” and use the AACD Corporate logo in your marketing materials • Membership plaque to display in your office • Two exhibitor points received for annual dues payment

CORPORATE MEMBERS SAVE ON REACHING AACD MEMBERS

Standard Rate

(all rates listed in USD)

1 Prime Corner Booth at annual AACD scientific session 4 Full-Page, four-color ads in the Journal of Cosmetic Dentistry 1 Full Tab-Page ad, four-color ad in Scientific Session Program Guide 1 AACD membership mailing list

Standard Price

Corporate

Savings

$3,000

$2,700

$300

$9,996

$8,996

$1,000

$2,500

$2,250

$250

$2,100

FREE

$2,100

Total Savings = $3,650 For more information contact Jeff Roach, Director of Strategic Partnerships, at 800.543.9220 or jeffr@aacd.com.

ADVERTISING POLICY & SUBMISSION REQUIREMENTS Advertisers and their agencies assume any liability for the content of their advertisements in all AACD publications and the AACD Web site, including any claims arising there from. The AACD reserves the right to reject any advertisement considered unsuitable according to AACD policy. The current editor of the Journal of Cosmetic Dentistry cannot be utilized in any advertisement for product endorsement. Officers of the Academy, members of the Board of Directors, and members of the American Board of Cosmetic Dentistry may endorse products, but may not include their Academy position in the endorsement. All elected or appointed officials of the Academy who utilize their titles in their speaking, writing, or advertisements must include a disclaimer that states: “The AACD does not endorse any products or commercial techniques. The opinions I express here are my own and should in no way be interpreted to imply that they necessarily represent those of the AACD.” In addition, the AACD does not rent the use of our mailing list or publish ads for competing dental meetings in the Journal of Cosmetic Dentistry, the Academy Connection, through the AACD eUpdate, or on the AACD Web site. An example of a “competing meeting” is one taking place within 30 days of the start or finish of the annual AACD scientific session or any other AACDsponsored meeting.

PAYMENT TERMS AND CANCELLATION POLICY

Invoices must be paid within 30 days of the date of billing. If an invoice is past 30 days, payment needs to accompany the new artwork for the next ad. If a second advertisement is scheduled with the original invoice outstanding, the advertising will only be allowed to run if payment for the new advertisement and for the outstanding invoice accompanies the artwork for the new ad. Cover advertisements cannot be canceled. No cancellations will be accepted after the artwork deadline has passed. Cancellations submitted less than two weeks prior to the artwork deadline will be charged a $250 (USD) administrative fee. Any advertiser canceling a contract after it has begun will be charged a short rate in addition to the $250 (USD) administrative fee. The short rate is dependent upon the total number of advertisements that have run. All invoices that become past due will be assessed a 5% late fee for each month the invoice remains overdue. All accounts must remain current in order to exhibit at the annual AACD scientific session or any other AACD-sponsored meeting.

PRODUCTION CHARGES

The AACD only accepts digital artwork as outlined in the advertising specifications guidelines. Any variations made to artwork submitted may result in additional charges.

AD SUBMISSION REQUIREMENTS

Please use the following specifications for Macintosh and PC Platforms when creating ads for print and web.

Preferred Software for Ad Submissions

• Press quality PDF, with all fonts fully embeded, show crop marks and bleed • Adobe Illustrator ® Photoshop® InDesign® CS6 • QuarkXPress™ (Native Quark files will NOT be accepted, as Adobe InDesign is used for layout of our publications. All Quark files must be sent as press quality PDF showing crop marks and bleed.)

Fonts

• Postscript fonts only; no True Type or Multimaster fonts • Include all printer and screen fonts • No applied styles for bold or italic • Change fonts to outlines in Illustrator ®, InDesign, and all applicable programs. • Flatten all Photoshop® files

Proofs for Print

• Color proofs must be provided • The AACD is not liable for any variations of an ad if a proof is not provided

Saving Files for Print

• Include all high-resolution support files • Ad size is correct; CMYK files only; 300 dpi for all art • Save as PDF, TIF, EPS or AI (JPG or LZW not accepted) • Disk directory must be included • Indicate the issue date and publication name

Printing Specifications

• Direct to plate; Four-color • Perfect binding ( jCD) • Spiral bound (Scientific Session Program Guide) • Saddle Stitched (Scientific Session Preliminary Guide and other program books)

Web site Requirements

• Ad size is correct; RGB files; 72 dpi for all art • Save as JPG, GIF or PNG • Contact AACD for size and file specifications

Contact

• Director of Strategic Partnerships, Jeff Roach jeffr@aacd.com, advertising@aacd.com, or 800.543.9220 • Art Director, Lynnette Rogers and Graphic Designer, Elizabeth Cousineau lynnetter@aacd.com, elizabethc@aacd.com, or 800.543.9220

Insertion Order American Academy of Cosmetic Dentistry 402 West Wilson Street Madison, WI 53703

Tel: 608.222.8583 Date: Fax: 608.222.9540 e-mail: advertising@aacd.com

From:

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Academy Connection eNewsletter

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Annual Session Preliminary Guide

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AACD INSERTION ORDER 2013

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The AACD is a wonderful partner and a very valuable resource for dentistry! They provide quality education and mentoring for dental professionals aspiring to take their esthetic talents to the next level. Additionally, they are a great resource for helping us share our messages to the profession. Over the years, we have developed tremendous, long-lasting relationships with the AACD and their constituents. John Isherwood Corporate Communications Manager, Ivoclar Vivadent, Inc.

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AACD Media Kit 2013