PI KAPPA PHI FRATERNITY | THE SECOND CENTURY VISION
A BROTHERHOOD OF LEADERS
SUMMARY OF PROCESS
In order to facilitate a deliberate and collaborative process for designing the vision framework for the impending Second Century of Pi Kappa Phi Fraternity, a committee chaired by National President-Elect Ernest Johnson was appointed to lead this effort. They were charged with reviewing the status and progress of the Fraternity and, using the current strategic plan Vision 2004 as a guide, consider any changes or improvements that need to be made to the America’s Leading Fraternity Initiative (ALF). The committee will present the product of its work at the Centennial Celebration of Pi Kappa Phi Fraternity in August 2004.
THE SECOND CENTURY VISION A BROTHERHOOD OF LEADERS
The Second Century Vision committee met in person on February 6 and 7, 2004, and afterwards in multiple conference calls in order to better understand the landscape within which our fraternity operates. The committee agreed to several basic elements of a plan that will continue to position Pi Kappa Phi as a leading fraternity within the campus and civic communities. In considering our future, the committee recognized the need for the fraternity to evolve and first sought to understand our past and the path which has brought us to our current standing. Through consideration of the thoughts of our founders, input from students and dedicated alumni, examination of the major strategic events of the past 100 years, including the current strategic plan Vision 2004, and analysis of the successes and challenges we have faced, the committee was able to better grasp the scope of the challenge that lies ahead for our brotherhood. It was agreed that the new strategic mission and vision for the fraternity should be simpler and more focused in its approach to implementing the ideals and values of Pi Kappa Phi.
ENVIRONMENTAL SCAN
The committee worked to understand the environment within which we exist and operate. They recognized and acknowledge that students are at college first and foremost to develop themself academically and psychosocially. They noted that while upon initiation all become formal members of the Fraternity, there are two distinct kinds of members in regards to their personal accountability as part of the brotherhood. Specific attention was paid to the expectations of the stakeholders involved in maintaining and hosting our chapters. The major themes that were discussed revolved around university and community requirements, specifically relating to the burgeoning trends on campus that have placed a wide variety of behavioral standards, activity limitations, and programming expectations on our
chapters. For instance, many campuses have designed accreditation programs that support the themes of student development and accountability that are currently advocated by Pi Kappa Phi; nevertheless, these same standards often place an unreasonable burden on our student chapters and are not applied equally between Greek letter and independent organizations. This trend, along with the growing anti-Greek sentiment that is pervasive on many of our campuses, may influence the future growth and direction of the fraternity. A Strengths/Weaknesses/Opportunities/Threats [SWOT] analysis was completed. This analysis brought to light several overriding issues in each category, including:
STRENGTHS
Our core competencies as an organization: • Our history as Nu Phi encourages change • Student Development Model [programming] • Push America [service leadership] • Impact of building leaders • Administrative/HQ operational discipline • Framework for volunteer involvement • Strategic Risk Management approach
WEAKNESSES
The greatest challenges that we face: • Lack of successful alumni programming • Limited resources to execute strategic plans • Split core of fraternity [over 35 / under 35] • Lack of local alumni involvement [advising] • Recent lack of growth by fraternity • Historical baggage and outdated methods
OPPORTUNITIES
The areas where we can create change: • Engage more alumni in second century • Collaborate with university and stakeholders to develop students as learners and productive leaders • Reposition ourselves and the competition • Engage societal need for community • Grow the fraternity to increase strength • Reward personal accountability
THREATS
Areas/Issues that could impede our progress: • Limited financial resources • Growth of the self-service culture • University requirements / expectations • Risk Management and insurance cost • Third Wave / Special Interest Fraternities • Competition from university alumni efforts • Anti-Greek culture / atmosphere
CONCLUSIONS
The committee has proposed a new mission and vision statement for Pi Kappa Phi that will directly build upon our current vision to be America’s Leading Fraternity. The mission and vision statement that will be proposed at the 49th Supreme Chapter in Charleston: Mission: We Will Lead. Vision: Pi Kappa Phi will redefine fraternity as a lifelong Brotherhood of Leaders.
THE SECOND CENTURY VISION A BROTHERHOOD OF LEADERS
Pi Kappa Phi will reposition itself by redefining fraternity as a Lifelong Brotherhood of Leaders with an obligation to lead. This will capitalize on our history of being the Non-Fraternity founded for the purpose of becoming campus leaders. Also included is the specific reference to the fraternity as a Lifelong Brotherhood, which may seem implicit in the current incarnation of Pi Kappa Phi, but may not in fact be actualized by our members’ perceptions. The concept of a Brotherhood of Leaders extends the fraternal development beyond simple membership, and requires sustained involvement as both a student and alumnus to truly be considered a member of the Brotherhood of Pi Kappa Phi. This will augment the work we have done to develop our individual members, while focusing on growing the Brotherhood, in size and scope of chapters, the amount and breadth of alumni programming and involvement, and increased depth and range of the fraternity as a whole. These concepts, along with the following seven major areas of strategic action, will form the basis of the strategic plan that will advance Pi Kappa Phi into a new century.
AREAS OF STRATEGIC ACTION
• Strengthen our Brotherhood by living our
ideals and instilling a true sense of duty and responsibility.
• Recruit and build better men by providing a quality experience for all members through leading chapters.
• Build lifelong Brotherhood by providing
all alumni meaningful experiences and opportunities for involvement and investment.
• Grow the fraternity by increasing the size and number of our chapters.
• Strengthen and leverage our collaborative relationship with the higher education community to support the academic and student development mission.
• Leverage technology to effectively fulfill
and promote our efforts, educate and communicate with our key constituents.
• Provide quality local chapter homes and a new national headquarters.
In simple terms Pi Kappa Phi will lead and become a Brotherhood of Leaders by:
• Defining the concept of lifelong membership and the elusive term “Brotherhood”;
• Continuing to strengthen the undergraduate
experience by inculcating a duty of continuing leadership;
• Growing the size and scope of our Brotherhood; • Increasing the number of alumni involved with the fraternity and its brothers;
• Working in collaborative ways with our host campuses.
This will be our message to the current and future members of Pi Kappa Phi, as well as to our allies and potential detractors; Pi Kappa Phi will redefine fraternity. We Will Lead.
MISSION:
We Will Lead.
TAGLINE:
Leaders by Choice
VISION:
Pi Kappa Phi will redefine fraternity as a lifelong Brotherhood of Leaders.
THEMES AND GOALS:
• THE SECOND CENTURY VISION A BROTHERHOOD OF LEADERS
Strengthen our Brotherhood by living our ideals and instilling a true sense of duty and responsibility.
• 175 active chapters by 2014.
• Build and expect a community of accountability within each chapter.
• 75% of all chapters will be in the top ¼ in size on campus by 2014
Recruit and build better men by providing a quality experience for all members through leading chapters.
•
• Provide affordable and relevant recruitment support.
•
• 25% of all chapters should be at Level III and 0 chapters below MCS by 2014.
• Provide consistent, integrated and affordable marketing resources and education.
• Provide meaningful advisory support for every chapter.
• Communicate relevant information with every alumnus every year. • Provide avenues for lifetime connection between members. • Provide an alumni event within one hour of 80% of our members each year. • 10% of alumni as ongoing donors to the foundation. • Generate sufficient resources to accomplish our mission through capital campaigns and planned giving.
Leverage technology to effectively fulfill and promote our efforts, educate and communicate with our key constituents. • Communicate electronically with the membership
• Increase attendance and capacity at our programs.
Build lifelong Brotherhood by providing all alumni meaningful experiences and opportunities for involvement and investment.
Strengthen and leverage our collaborative relationship with the higher education community to support the academic and student development mission. • Every membership education program will involve the academic and student development communities within the curriculum.
• Provide relevant, leading-edge programming that is available to all members.
•
Grow the fraternity by increasing the size and number of our chapters.
• Build and grow a community of involvement within the Brotherhood.
• Involve as many alumni in the fraternity as undergraduates.
•
•
•
Provide quality local chapter homes and a new national headquarters. • Every chapter will have a place to call home that is competitive on its campus. • Pi Kappa Phi Fraternity will have a National Headquarters capable of supporting the organization in our second century.
THE SECOND CENTURY VISION COMMITTEE MEMBERS
THE SECOND CENTURY VISION A BROTHERHOOD OF LEADERS
J. Ernest Johnson, Chairman Alpha Iota (Auburn) Houston, TX National Vice President / President-Elect
Gary A. Leonard Alpha Epsilon (Florida) Dacula, GA Past President, Push America
Mark E. Timmes Alpha Epsilon (Florida) Charlotte, NC CEO, Pi Kappa Phi Fraternity
John R. Andrews Delta Delta (Truman State) Lake Elmo, MN National Treasurer Centennial Steering Committee Chair
Benjamin M. Phelps Alpha (Charleston) Charleston, SC Student Member, Alpha Chapter Archon
Chad Coltrane Epsilon Iota (North Carolina - Greensboro) Charlotte, NC Executive Director, Push America
Phillip M. Summers Alpha Psi (Indiana) Vincennes, IN Past National President Mr. Pi Kappa Phi
Stephen E. Whitby Zeta Iota (Indiana, PA) Charlotte, NC Assistant Executive Director, Pi Kappa Phi Fraternity
Alan P. Duesterhaus Zeta Epsilon (George Mason) Nashville, TN Regional Governor James A. Krucher Beta Alpha (NJIT) Clifton, NJ Past National Council Member Beta Circle Member Frank L. Lane Lambda (Georgia) Atlanta, GA Creative Action Team Chair Past Foundation Trustee
J. Jeffry Wahlen Alpha Epsilon (Florida) Tallahassee, FL National Secretary Allen O. Woody, III Xi (Roanoke) Roanoke, VA Foundation Chairman
Thomas H. Atwood Beta Eta (Florida State) Charlotte, NC Director of Alumni Services, Pi Kappa Phi Fraternity