Lilies Hair Studio Lilies Hair Studio The Official Hair and Makeup Stylists ofThe Helium’s Fahion Show OfficialAtomic Hair and Makeup Stylists of Helium’s Atomic Fahion Show
located above Iguanas located above Iguanas
(4O8) 885-1737 (4O8) 885-1737
www.lilieshairstudios.com www.lilieshairstudios.com
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He llo Silicon Valley, Helium is like a baby. Every time it speaks, grows an inch or rolls over and poops in its pants, I have to celebrate and jot the event down in a little Helium Zine. We’ve just completed our third month of operations and I’m proud to announce that we’ve met every goal we set for ourselves. Every day I wake up and think, “With the possible exception of the equator, everything has to be begin somewhere.” It’s my reminder that all of the giants that we look up to -- from the editors of Harper’s Bazaar in New York to the Charity Fashion Show directors at Stanford -- all started with initiative. Starting a magazine is nothing new to me, but the secret weapon that has made Helium so successful is our devotion to community. Helium is more than a printed magazine or a fashion show; Helium is a network of people investing their talents in a product that benefits everyone. We’ve grown with such speed that I often think we’re like one of those flash mobs on Youtube (minus the flash disappearance). The Atomic Fashion Show is just the beginning for Helium. Check out a preview of our next fashion show, the Elemental Fashion Show, on page 15. The December 4th show will launch Helium’s first official issue, and will be the birth of a new life in Silicon Valley. Matthew Mountford Helium Magazine editor in chief
| SPONSORS | Special thanks to Progressive Solutions for printing all of our advertising campaigns and Helium Zine; Studio 2147X for hosting our afterparty and phoot shoots; and CAV for sponsoring all of the lighting and equpiment to produce the Atomic Fashion Show.
Proud Sponsor of the Atomic Fashion Show and Helium Magazine
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FUNDRAISING
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BREAKFAST MEETINGS
Matthew Mountford Editor in Chief Jasmine Duarte Fashion Director
Jack Husting Art Director Monir Monfared Managing Editor
Editorial
Design
Editorial Department Manager Amber Simons Content Manager Jon Xavier Contributing Writers: Jerome Ilagan, Sophia Papadopoulos, Jennifer Elias, AnnaMarie Emery, Jon Xavier, Angela Marino, Adain Gonzalez
Design Director Daniel Reibold Designers: Paul De Leon, Mai Huynh, Mario Lomas, My Nguyen
Fashion
Fashion Show Producers
Modeling Coordinator Jennifer Giles Hair & Makeup Coordinator Esther Au Staff: Jennifer Elias, Christian Garrucho, Jennifer Hadley, Andrea Henneman, Jhenene Louis, Angela Marino, Yezel Rosales, Amber Simons
Events Manager Justin Perry Events Productions Manager Alex Monzano
Photography Photography Director Clifford Grodin Contributing Photographers: Christian Garrucho, Megan Gonzales, Andrea Henneman, Sebastian Vido, Tim Walker, Monica Williams
Atomic Fashion Show Poster Photograph by Jack Husting Design by Paul De Leon
Design Advisor Tim Mitchell, former HP Art Director
sjhelium.com Web Master Jon Xavier Gallery Production Tim Walker Helium Magazine is a network of San Jose State University Students, local professionals and businesses. It is hosted by SJSU’s Magazine Club. Proceeds for the year 2009 will go to charity (the Family Giving Tree). The Atomic Fashion Show was hosted by the Spartan Advertising Club. The Helium ‘Zine’ is a companion to the Atomic Fashion Show and is funded, in part, by the designers featured in the show. Copyright 2009. Helium Magazine. Reproduction in whole or in part without permission is prohibited.
Lilies Hair Studio
Photograph by Tim Walker
JOIN HELIUM | www.sjHelium.com/join Applications due October 7th
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FASHION ENTREPRENEUR SWATI KAPOOR
brings Bollywood and Hollywood to the Silicon Valley, by synergizing the captivating aspects of Indian fashion with Western wardrobe. SWATI Couture is inspired by Bollywood designs, with a high-end fashion feel. The line is meant for women who adore their inner goddess and embrace inner beauty.
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PHOTOGRAPH BY Sebastian VIDO MAKEUP & HAIR STYLING BY Esther AU MODEL Samiha MUJEEB
Stuff Kate by
PHOTOGRAPH BY Andrea HENNEMAN MAKEUP & HAIR STYLING BY Esther AU MODEL Cherelle CRUZ
Designer Kate Seavey puts the fun back into fashion. Stuff by Kate is a line of warm, comfortable clothing with a glam edge. Designing for the normal girl who enjoys fashion, Kate’s mission is to keep individuality in her line by never mass-producing or replicating any of her designs.
PHOTOGRAPH BY Tim WALKER MAKEUP & HAIR STYLING BY Esther AU MODEL Jennifer GILES Daniel ORTH
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DESIGNER SULTANA LODIN incorporates her Afghan heritage into her fashion. SuLo is a line that features large jewelry made of metals such as silver and headpieces with a unique and authentic look. Each t-shirt in the line has a meaning — from poets, to artists, to maps — and is designed for anyone who wants clothes to be deeper than aesthetics. SuLo was created to bring together the unspoken languages of art and fashion.
Breezy Excursion PHOTOGRAPH BY Clifford GRODIN MODEL Keoke PAMINTUAN
Designers Ryan Mante and Christian Lilleland drew inspiration from their love and appreciation for their hometown to create Breezy Excursion. Started in San Jose, the brand features unique T-shirts, sweaters and hats derived from nostalgic memories and a love for basketball. The line is designed for men who are interested in urban streetwear, but their first women’s line will debut this Fall. From pictures of ball players like Larry Bird to quirky sayings, Breezy Excursion proves they are on top of their game when it comes to designing streetwear.
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Designer Amy Romaine’s love for thrift store shopping inspired her to create clothing with a vintage feel. Never Gets Old is an example of how fun it is to be a girl.
Her 2009 summer collection was inspired by swimsuits of the ‘30s. Her designs are filled with fun patterns that give every girl more of a reason to enjoy the wonderful California weather. The swimsuit and roper line is meant for girls who are not afraid to explore and take fashion risks.
PHOTOGRAPH BY Andrea HENNEMAN MAKEUP & HAIR STYLING BY Esther AU MODEL Kelly TANIMURA
DESIGNER AMY ROMAINE’S love
for thrift store shopping inspired her to create clothing with a vintage feel. Never Gets Old is an example of how fun it is to be a girl. Her 2009 summer collection was inspired by swimsuits of the ‘30s. These designs are filled with fun patterns that give every girl more of a reason to enjoy the wonderful California weather. The swimsuit and roper line is meant for women who are not afraid to explore and take fashion risks.
Barbarella located in11 HeliumBeauty, Fall2009 downtown Willow Glen, is a onestop shop for fashion, make up and hair. Owner Rebecca Sell opened Barbarella Beauty is 2002; she takes pride in her business’ housing of a fresh, innovative collection of apparel and accessories. Distinguished brands include AG denim, Hype and Tricia Fix. Barbarella Beauty has everything to make a woman look and feel radiant.
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BEAUTY BOUTIQUE
Barbarella
PHOTOGRAPH COURTESY OF Barbarella BOUTIQUE
DESIGNER NOAH LANDIS uses his
PHOTOGRAPH BY Christian GARRUCCO MAKEUP Jocelyn GOMEZ MODEL Mustafa HUSSAIN Michael ESPERO
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inspiration from the City by the Bay to create tailored-cut designs made from organic materials. Kent Denim — named after the Kent County Music Festival — features denim in overdyed and aqua varieties that draw from nautical themes as well as tshirts sporting geometric patterns. The line incorporates up-to-the-minute styling and modern-day responsibility. Kent Denim channels the independent spirit of San Francisco that is shared throughout the Bay Area.
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Christina Robinson believes the art of true great Parisian couturiers have become lost in modern times. In today’s world, prêt-à-porter makes high fashion affordable to the masses. Yanssãn coutures includes one-of-a-kind bridal, eveningwear, cocktail attire and everyday professional wardrobe dresses. PHOTOGRAPH COURTESY OF Christina ROBINSON
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anssãn anssan
b y C R I S T I N A R O B I N S O13 N sjhelium.com
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FASHION DESIGNER
At two months old, Sultana Loudin moved with her family out of Pakistan and to the Bay Area. First, to San Francisco, then to Hayward where she grew up. Following her passion, she later moved to LA to study fashion. Now back in the bay area, Sultana designs a clothing line called SuLo (from the first two letters of her first and last name) in hopes of bringing her two worlds together through the unspoken language of art and fashion.
PHOTOGRAPH BY Jack HUSTING MODEL Mette BALIZAN HAIR BY Esther AU MAKEUP BY Brittany VILLARREAL
DESIGNER HECTOR MANUEL designs
clothing to address women’s everyday insecurities and concerns about clothing. Acta Non Verba, meaning “actions not words,” gives women everything they love about clothing — versatility, class and comfort. The line is meant to empower body-conscious women who are trendy and young at heart. His fashion garments make women feel sexy and confident.
Coming Soon...
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