Title
Your Shop
Brief
Design branding and packaging for an environmentally aware supermarket across three price ranges of products.
Designer
Hannah Jackson & Will Asken
Duration
Three days.
Specifications
Full colour + stock (Recycled manila board).
Hannah Jackson Board 01/10
Highlighting a selection of products from the highest price range within the supermarket named ‘Prime’.
Hannah Jackson Board 02/10
Highlighting a selection of products from the mid-price range. This range has no particular name for the selection.
Hannah Jackson Board 03/10
Highlighting a selection of products from the lowest price named named ‘Value’. These products use a single colour printed on the stock.
Hannah Jackson Board 04/10
Illustrating the design of a hessian shopping bag screen printed with the shop logo and sewn with purple thread to stay consistent with the shop’s colour scheme.
Hannah Jackson Board 05/10
A selection of products from other sections within the supermarkey, including a bakery, a greengrocer and household products.
Hannah Jackson Board 06/10
The use of biodegradable stickers informs the customer of special offers on particular products, such as returning empty packaging to the store to be eligable for vouchers. Stickers are also used as closures for the bakery and greengrocer bags.
Hannah Jackson Board 07/10
MY ACCOUNT MY FAVOURITES STORE LOCATOR HELP
SHOP
MY SHOPPING BASKET SEARCH REGISTER / LOG IN SPECIAL OFFERS
FRUIT AND VEGETABLES
DAIRY, EGGS AND CHILLED
BUTCHER AND DELI
BAKERY
FISHMONGER
FROZEN
DRINKS
HEALTH AND BEAUTY
HOUSEHOLD PRODUCTS
HOUSEHOLD PRODUCTS
SHOPPING BASKET YOUR SHOPPING BASKET IS EMPTY
TOTAL
A website proposal for the supermarket including an online shopping catalogue.
Hannah Jackson Board 08/10
BERNARD MANAGER
GLADYS CASHIER
WENDELL VERONICA SHELFSTACKER
SERVICE WITH A SMILE
A proposal for staff uniforms and name badges. A clubcard rewards system to give the customer access to more offers and promotions through collecting points with their purchases.
SUPERVISOR
634004 024168359190 MISS H JACKSON
CLUBCARD
IF FOUND, PLEASE HAND INTO A YOUR SHOP STORE AND WE WILL DO OUR BEST TO RETURN IT. SIGNATURE
REFER TO YOUR SHOP FOR TERMS AND CONDITIONS OF USE. REMAINS THE PROPERTY OF YOUR SHOP LTD. WWW.YOURSHOP.CO.UK
Hannah Jackson Board 09/10
SHOP
SHOP
A proposal for the store front as well as a delivery van to deliver groceries ordered by customers using the online shopping section of the website.
SHOP
Hannah Jackson Board 10/10