editorial
T
issue #002
. he future is closer than you think. And you don’t need to be a fortune teller to predict it. Instead, you need to look towards where the world powers of tomorrow are located: towards the Far East, towards Asia. That’s where e-mobility is being promoted on a grand scale and where it is already an omnipresent reality. And that’s a good thing: Without “E,” the streets would be even dirtier, the cities even louder and the air even more polluted. In order to have a firsthand look at this, we traveled there. Destination: China. To Shanghai, to have a look at the future in a partially under-developed metropolis. Whether it was exploring on bicycles, overnight stays at a CO2-neutral hotel, or the point of view of the most successful publicity agency in Asia – JWT: Everything was about change, sustainability, and future – which can be guessed by having a glimpse at an only child’s room where Kindle, smartphone, and Facebook prevail. However, even when looking towards the future, we should not forget the past. That’s why you can find out more about modern nostalgia from p. 42. Sometimes we’re indifferent if present, future, or past – some things last forever! Just like the stylistically confident Gentlemen’s Run in Zurich, starting on p. 22. However, the modern age doesn’t even stop here…
Robin Schmitt